Racer Resources

Make the Time

Amanda Van Den Elzen

Is growing your program a priority? If so, don’t just tell yourself you don’t have time

Make the Time

Amanda Van Den Elzen

Is growing your program a priority? If so, don’t just tell yourself you don’t have time

Standout Sponsorship Pitches: Part 3 – Building...

Amanda Van Den Elzen

Discover how building brand trust can help your sponsors keep customers coming back for more.

Standout Sponsorship Pitches: Part 3 – Building...

Amanda Van Den Elzen

Discover how building brand trust can help your sponsors keep customers coming back for more.

Standout Sponsorship Pitches: Part 2 – What is ...

Amanda Van Den Elzen

Today, I'm going to spotlight brand activation – a buzzword we hear often, but one that’s worth breaking down into simple, actionable terms.

Standout Sponsorship Pitches: Part 2 – What is ...

Amanda Van Den Elzen

Today, I'm going to spotlight brand activation – a buzzword we hear often, but one that’s worth breaking down into simple, actionable terms.

Standout Sponsorship Pitches: Part 1 – What is ...

Amanda Van Den Elzen

Learn how brand awareness can transform your sponsorship strategy and set you apart in a crowded market.

Standout Sponsorship Pitches: Part 1 – What is ...

Amanda Van Den Elzen

Learn how brand awareness can transform your sponsorship strategy and set you apart in a crowded market.

The ROD origin story

Amanda Van Den Elzen

It all started one year ago with a simple text—an idea that quickly grew into something much bigger.

The ROD origin story

Amanda Van Den Elzen

It all started one year ago with a simple text—an idea that quickly grew into something much bigger.

A Bold Move or a Branding Blunder?

Amanda Van Den Elzen

What can the criticism Jaguar is catching for their "rebrand" teach racers about their own bold moves or branding blunders?

A Bold Move or a Branding Blunder?

Amanda Van Den Elzen

What can the criticism Jaguar is catching for their "rebrand" teach racers about their own bold moves or branding blunders?