Want to grow? Stop doing these 3 things.

I read an interesting quote from Peter F. Drucker this week:

"If you want something new, you have to stop doing something old."

Racers love to chase what’s next—the next race, the next upgrade, the next big opportunity. But what if the key to growth isn’t just adding more? What if it’s about stopping something that’s holding you back?

Too many racers make their content, their merch, and their entire brand about themselves—what they like, what they want, what they think is cool. But if you want fans to engage with you, buy from you, and support you, you have to give them a reason to care.

Here are three things you need to stop doing right now if you want to grow your fanbase.

1. Stop Posting for Yourself—Start Posting for Your Fans

Be honest: when you post, are you thinking about what excites you or what excites your audience?

Race results? Cool, but casual fans won’t care unless you give them a reason to.
In-car footage? Great, but does it build a connection?

The racers who build real fanbases don’t just document races—they create experiences. They bring people along for the ride. They tell stories. They make fans feel invested in the journey.

Before you hit “post,” ask yourself: Would my fans care about this, or am I just sharing it because I like it?

2. Stop Making Your Merch About You—Start Making It About Them

You might love a bright neon hoodie covered in your number, name, and sponsor logos. But would your fans actually wear it?

Merch shouldn’t just be a walking advertisement for you—it should be something your fans want to wear. The best-selling merch is:

•  Wearable anywhere (not just the track)
• Designed with fans in mind, not just your personal taste
• Something that makes people feel part of your journey

If your merch isn’t selling, don’t assume people don’t want to support you. Ask them what they actually want.

3. Stop Treating Fans Like Spectators—Start Treating Them Like a Community

Fans don’t just want to watch—they want to belong. They want to feel like they’re part of something.

• Reply to comments.
• Engage with people in your DMs.
• Ask questions and involve fans in decisions.
• Share the highs and the struggles—be human.

The more you make your fans feel seen, heard, and valued, the more invested they’ll become. People support drivers they feel connected to. Give them a reason to stick around.

The Bottom Line

If you’re not seeing the growth you want, don’t just look for what you can add. Look for what you need to stop.

1. Stop posting for yourself. Start posting for them.
2. Stop making merch for yourself. Start making it for them.
3. Stop treating fans like followers. Start treating them like a community.

Because in the end, racing isn’t just about what happens on the track. It’s about the people who believe in you. And if you want their support, it’s time to start putting them first.