Racer Resources

Selling merch can be hard, but selling your motorsports program is even harder. Using these racer resources, drivers can grow their brand, social media reach and engagement, connection to fans, and sponsorships.

Racer Pit Kit

Say goodbye to inventory costs and high-overhead! This pit kit includes everything you need to direct your customers to your Racer on Demand seller's page. Select the items that will work best for your set up.

Build a Following

This collection of racer resources will help you identify your target audience, reach them with engaging content, and create meaningful connections.
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Build Partnerships

Sponsorships that pay for a race program are every driver's goal, but what does it take to build those partnerships? These resources will help you make connections and create value that will elevate your program AND your budget.
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ROD Blog

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  • What if you were naked?

    At the end of the day, if you took all the sponsor logos off your race vehicle, how would people still know it’s you? How can you create a strong...

    What if you were naked?

    At the end of the day, if you took all the sponsor logos off your race vehicle, how would people still know it’s you? How can you create a strong...

  • The growth of motorsports comes down to a bucket.

    It’s important to understand where our circle of control starts and ends. Pretty consistently, I hear “our tracks should do this…” and “our series should do that…” but very seldom...

    The growth of motorsports comes down to a bucket.

    It’s important to understand where our circle of control starts and ends. Pretty consistently, I hear “our tracks should do this…” and “our series should do that…” but very seldom...

  • 15 Minutes Today Could Mean a Sponsorship Tomor...

    Are you making this critical mistake when approaching sponsors for the first time? It only takes 15 minutes today to set yourself up for future sponsorship success. Don't let being...

    15 Minutes Today Could Mean a Sponsorship Tomor...

    Are you making this critical mistake when approaching sponsors for the first time? It only takes 15 minutes today to set yourself up for future sponsorship success. Don't let being...

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