January 2025 Motorsports Sponsorship Summit

Use code RACER at SponsorshipSummits.com for 20% off. This discount applies to upcoming summits and membership.

Are you not getting a call back after pitching your program to a marketing director who seemed interested, but is now ghosting you? It’s probably because you offered exposure instead of value. Sponsorship has evolved a lot over the past few years. It's not about brand visibility anymore; it’s about financial results, creating content, forging relationships, B2B, and networking. Sponsorship Summits will broaden your understanding of the business of sponsorships by explaining why brands sponsor, what they expect in return, how they measure ROI, and how you can generate value for them, even when you’re not racing. If you’ve ever sent out a deck or proposal and didn’t get a return call, this summit is for you.

The 2025 Motorsports Sponsorship Summit is a TWO DAY event - check out the agenda:

Saturday, January 11

• Sponsorship 101: Why brands sponsor – Coca-Cola, Toyota, Bell & OMP.
• Networking & Proposals: Building sponsor relationships – Sunoco, Engine Ice, Fifth Third Bank.
• Social Media: Driving sponsor value – Driven by Social, Randys Worldwide, Motorsports Curated.
• Agents & Agencies: Role of agents – BFGoodrich Tires, Blue C, 660 Marketing.
• Media Exposure: Traditional & digital strategies – Dirt Life Show, Hi-Torque Media, High Gear Success.
• 1-on-1 Interviews: Experts from Stanley Black & Decker, Monster Energy, and more.

Sunday, January 12

• Off-Road Sponsorships: Evolving opportunities – Slime, Crandon Int’l Raceway.
• Drag Racing Sponsorships: Partnership strategies – NGK Spark Plugs, Randy Meyer Racing.
• Drifting Sponsorships: Grassroots appeal – Formula Drift, Kansei Wheels, Kenda Tires.
• Sprint & Midget Sponsorships: Regional pride & local connections – USAC Racing, K1 RaceGear, Brian Brown Racing.
• Sports Car Sponsorships: Club-level strategies – Red Line Oil, Eric Kunz Racing, BMW CCA Club Racing.