30-days of Social Media Content in 15 Minutes

Look, we’ve all been there. Day after day, you’re wondering what you’re going to post on your social media accounts. In between other tasks, you’re racking your brain to come up with an engaging idea that won’t take you hours to create content for. What if I told you there’s a way to do this easier and with better results than if you did it yourself?

There is. I spent 15 minutes developing my July social media calendar, and now that I’ve done the initial legwork, it’ll probably only take me 5 minutes to build out any future months. The best news is – I’m going to give you copy and paste tools so YOU can do the same thing for your racer page.

There’s a lot of hype around Generative AI and tools like Chat-GPT, and rightly so. They’re radically changing the way we approach our work. In my day job, I teach corporate office folks how to use these tools to make their work better and faster, and I’m excited to be able to give you a glimpse of how helpful they can be to your race program, too.

Here’s what to do:

You can really use any Generative AI chat tool for this, but I like to use Bing Copilot because, in addition to being a great tool for generating text, it also generates images and searches the internet for research and up-to-date data. You can access Bing Copilot by heading to www.bing.com and clicking on “Copilot” on the left side of the top ribbon of tools. You may be prompted to log in – it’s free and simple to create an account.

Copilot works by feeding text prompts into the chat and, depending on your prompt, the system will use a huge array of data to fulfill your request. These models are trained from the ENTIRE contents of the internet, so it’s like having an expert at everything at your fingertips, you just need to know how to ask. It can take a while to get used to how to talk to generative AI to get the results, so I’m going to give you a prompt to get started. You just need to fill in the blanks.

In the following prompt, do not change the bolded text and submit all the following information at once. Your social media content calendar will only be as good as the information you enter here. The more specific and detailed you can be, the better aligned its content suggestions will be with your brand and your goals. Do not take any shortcuts here – if you take the time to thoughtfully compile this information, you’re going to be amazed by the outcome.

Remove the non-bold text and enter your own:

You are a social media marketing expert with 15 years’ experience. Help me build a social media strategy for my race program, [Racer’s Program Name]. Here is some information to help you get started. After you digest this information about my race program, ask me any questions that will be crucial in setting us up for success in this project.

Race Program Overview: [Provide a brief overview of your racing career. Include basic information like your name, class and series, as well as more personal information like your achievements, your values, and your goals. Mention any unique aspects of your racing journey and what sets you apart from other racers. What makes you special? What defines your brand?]

Target Audience: [Describe your target audience, including demographics, interests, and what they are looking for in a racer to follow and support. You can typically get some basic demographics from the series and sport in which you race, and it’s important you include that information, but think one layer deeper about what people who connect with you do, think, and feel. Who relates to you most, and why?]

Upcoming Events: [List the dates and locations of your next events. Talk about the differences between them and the details you’d like to highlight about each of them.]

Marketing Goals: [List your primary marketing goals, such as increasing fan engagement, attracting sponsors, or driving merchandise sales. It’s really easy to say, “all of the above,” but choosing one or two goals and focusing in on them will be most effective. Think about why you use social media and what a social media “win” would look like for you.]

Current Social Media Presence: [Detail which social media platforms you use, the type of content you post, and any engagement metrics you have. If you have professional accounts set up, you can typically find metrics in your dashboard for reach, engagement, and followers.]

Competitor Analysis: [Mention any competitors or other racers you admire and what they are doing well on social media. Think about those who are similar to you and those who are different from you and be sure to specific which is which and why.]

Budget: [Specify your budget for social media marketing, including any tools or software you currently use. If you aren’t intending to spend money on this, that’s okay, just be honest about what your intentions are.]

Content Preferences: [Describe the type of content you prefer to create, such as videos, images, behind-the-scenes footage, race highlights, etc. You can also mention what types of content you already have access to – do you have a photographer or videographer hired for the season?]

Key Performance Indicators (KPIs): [List the KPIs you want to track, such as reach, engagement, follower growth, and sales. If this works well, what would your reach, engagement, or follower count look like? Use specific numbers for these goals, not just “more engagement” or “better following,” but “5000 reach” and “2000 followers.”]

Please create a one-month social media calendar in a table format, that includes one post for each day for each type of social media account I specify. The columns should include Date, Topic, Details, Content Type, and Account with information in each column. The date should be in the MM-DD-YY format. The Topic should be a short, high-level title for the content such as “Fan Friday” or “Ride-Along”. The Details should include any text/caption needed and a description of the content to be posted, including any information I would need to make the content most engaging. The Content Style should indicate whether a photo, video, reel, carousel, etc. should be used in the post. The Account should list which social media account should be used, such as Facebook, Instagram, etc.

Do yourself a favor and copy this prompt with all the information you’ve filled in so you can tweak it and use it again next month.

When you enter this prompt, the tool will ask you some specific questions based on the information you gave it. This will be different for everyone, and it may even look different each time you try it. Just like you did for these questions, be specific and intentional with your responses. If you’re confused about what it’s looking for, just ask. The coolest thing about these tools is how easy it is to converse with them to get what you need. Pretend you’re talking to an assistant instead of a robot – you’ll get better outputs.

When you answer its questions, it should give you a table with your next month worth of content ideas. I encourage you to read through the calendar and ask the tool questions, ask for changes to things that don’t seem quite right, and interact more with the tool to refine your calendar. It may not be perfect, but it’ll be a LOT further than you ordinarily would have gotten in 15 minutes!

AI isn’t going to completely alleviate your responsibility to post engaging, meaningful content on social media, but it can make it easier to plan and create quality content. Give it a try and let me know how it worked for you!